Are You A Fast Lube Operator? You Need LED Signs!
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Fast Lube Operators & LED Signs
Fastlube businesses, you know the places where you get you oil changed, are in a unique position to take advantage of LED Signs.
One of the reasons LED signs work so effectively is because they allow you to target the thousands of people driving past your business. Of those thousands, a certain number are potential clients. When you target them while they are right there in front of your business, they are more likely to pull.
This is where oil change facilities have a tremendous advantage. For an oil change facility, every one of those thousands of cars passing by is a potential client. Not just some, all of them.
How can you take advantage of this?
How To Maximize Your Business With LED Signs
Many fast lube shops advertise by using half off coupons in the paper, or they will have a 'ladies day' or something similar. The problem with these is that it takes control of when your specials can be used away from you!
If you have all of your bays full and there is a wait, do you really want someone coming in with a half off coupon, occupying a bay that could have a full paying customer in it?
What if all of your bays are empty? Do you want your employees sitting around chatting instead of earning? You can't instantly distribute hundreds of coupons so what do you do?
If you have outdoor led signs YOU are in control. try not putting half-off coupons in the newspaper. Instead when your bays are empty put a message like this on your LED Sign: "Bays Empty - No Waiting". The no waiting should get you some impulse traffic immediately. If it doesn't try uping the ante with a message like this: "Half Prices Oil Changes For Next 5 Customers". Do you think that might generate some traffic?
The key here is that YOU are in control. If you are busy you can advertise add-on services instead of discounts. If you are slow you can instantly start a marketing campaign to get your bays full!
If You Don't Have An LED Sign, Don't Despair
My recommendation is to get LED Signs, fast. It doesn't have to cost you an arm and a leg however.
Most oil change facilities only need to use short text based messages to be effective. You do not need a 5'x10' Full color, video capable LED Sign. In fact I would highly discourage you from getting one!
Probably all you need is an LED Sign that can display 2-3 lines with 12-16 characters per line. I also recommend a red monochrome (that just means all the LEDs are red) display to maximize visibility.
Don't buy A cheap sign though! Make sure you are getting a quality product.
With that and a Windows based computer you are ready to take control of your marketing!
Additional Information
If you would like some more information on LED Signs or specific information on how LED Signs and LED Displays can benefit your Oil Change Facility, check out these links:
